What are the Facebook tools ?

Facebook is the #1 most used social media network across North America, Europe, Australia, and South America.  It’s a key place where people spend significant amounts of time online and did you know there is a powerhouse of Facebook Tools your business can be using to help your marketing on this network?


Facebook tools

A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook.  Facebook marketing is improving very well these days. Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts of 2-5 minute increments.

Facebook is the place to be for digital marketers in 2021. It has the world’s largest user base of any network, and with these users spread throughout the globe, you can reach just about anyone in any niche.

The majority of this time spent is on mobile devices, particularly the mobile app, and it is spent surfing the news feed.  So within that backdrop, what do we need to know about Facebook Tools for business?

Why tools are important for  ?

You need a cutting edge toolbox full of the best Facebook marketing tools in order to properly sell your products and services on the site.

But what are those tools, you ask? Well, you’re in the right place, because in this article, we’ll run you through the best Facebook marketing tools.

These include Facebook management tools, content curation tools, and just about everything else in-between. We’ve put a special focus on finding free and affordable tools so that they’re accessible to marketing budgets of all sizes.

Sound good with you? Great—let’s dive right in!

Also Read:

Improve Your Facebook SEO: Better search results



Here are Facebook Tools you Need to Know about for your Business

1. MobileMonkey

Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great tool to help you do it the right way. It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.

MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.

2. TabSite

A key feature on desktop for Facebook Pages is the ability to add 3rd-party apps to your page.  Our software is one of these apps.

3rd Party apps allow you to add functionality to your Page that doesn’t exist such as to run a Photo Contest or to host a Sweepstakes right on your page.

The benefit of a app like TabSite is that you can simultaneously embed the app on your website as well.

Also Read:

How to Run a Successful Facebook Contest: Contest Ideas



Tools for Facebook

3. Social Report

What is Social Report? Simple: it’s a social media management tool that you can use to put your Facebook posting, monitoring, and reporting on autopilot and achieve better results for you or your clients’ business.

On the posting side, you can use the tool to schedule content in bulk, from RSS feeds, and even use the awesome built-in Evergreen content feature to reschedule cornerstone content for expanded reach.

Or if you prefer, you can use the standard post creator and make beautiful Facebook posts in seconds. You can even preview posts before you post them, so you can make sure your posts look great in the context of a Facebook feed.

Social Report has a suite of world-class reporting tools that let you track all of the different aspects of your Facebook growth. Some of our unique reports include:

  • Overall Facebook engagement timeline
  • Engagement distribution by content type
  • Facebook ad spend and CPM
  • And much, much more!

4. Sendinblue

Sendinblue can help you create and run your Facebook ad campaigns more efficiently. You can reach more people with beautifully-designed ads and compelling calls-to-action (CTA).

This platform enables you to directly retarget a specific list of contacts. You can also use a contact list to find new leads that are similar to your best customers.

Once you set your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your campaign performance.

Better marketing by these instruments

5. Facebook Business Manager 

Facebook Business Manager is a free, Facebook-developed tool for businesses and agency teams alike.

The tool allows social media managers and marketing teams to manage all of their client Facebook pages from a central location—no admin privileges or client passwords required.

This means that your clients can rest assured that their Facebook pages are protected from ill-use by employees, and employees have can separate their work and personal Facebook lives once and for all.

Further, Facebook Business Manager also lets you connect multiple Facebook ad accounts to one central dashboard.

This is helpful if you are managing ad campaigns for multiple clients. Just link all of their ad accounts to Business Manager and you can manage budgets and create ads without having to log out and log back in again.

6. ShortStack

ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.

It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.

What else can you do with it?

You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead generating landing pages.

7. Easypromos

This tool manages your giveaways for you. It will give you Facebook-friendly signup forms, manages your leads, and even helps you pick a winner—all from the comfort of your Easypromos dashboard.

Some best tools for your Facebook

8. Heyo

Heyo is a Facebook marketing tool that can help you get more leads. It can help you create sweepstakes, contests, and hashtag campaigns for Facebook.

Key Features

  • Run social sweepstakes on Facebook or websites
  • Manage hashtag campaigns
  • Moderate entries for photo and video contests
  • Run interactive campaigns with voting, quizzing, and more


  • Basic Plan: $45/month
  • Standard Plan: $99/month
  • Premium Plan: $249/month


  • Easy to use
  • Readymade templates
  • Easy integration with MailChimp, MadMimi, and other tools


  • Limited options in the Basic Plan

Tool Level

Beginner to Advanced-level users


To run quizzes, hashtag campaigns, sweepstakes, and photo and video contests

Pro Tip: When you run contests with Heyo, also collect email addresses from potential customers. It’s a great way to grow your email list.

Some best tools for your marketing

9. Crello 

Crello is a free-to-use, web-based photo editor app that your brand can use to make social media images in a pinch. Just select one of the app’s pre-made templates and customize it to your liking.

Plus, the app is completely drag-and-drop, so there are no special commands to learn or confusing menus to navigate. When your image is ready to go, download it to your computer or share it using the app’s built-in sharing buttons.

The Best type marketing

10. Driftrock

Facebook marketers use this lead generation software for better conversion rates.

It is a suite of different tools. Each tool serves a specific purpose. And they all can be used together as a complete solution for Facebook ad management and automation needs.

Moreover, Driftrock helps you create ads quickly and easily. You can test variations easily. So, It helps you optimize your Facebook ad campaigns.

Bottom line

In this article, we walked you through the best Facebook marketing tools of 2021. Use these tools in-tandem, and you’ll build a Facebook toolkit that will speed up your Facebook marketing and produce better results—and hey, does it get any better than that?

But now we want to hear from you. In the comments, let us know your favorite Facebook marketing tools in 2021. We’re excited to check them out!

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