Sponsored on Instagram
How To Become An Instagram Influencer
Even if you do not have any followers right now!
No wonder you want to become an influential person or an Instagram influencer – because the average price of a sponsored Instagram post is around $ 300! And if you can be more successful, like Yogi Rachel Bratton, you can earn $ 25,000 per post.
But the idea of attracting a sponsor may come in handy. Because you do not send a picture of your skydiving in Australia that is so attractive. Instead, you post photos of your meals. However, you may be able to make more money than you think.
Instagram has become a very popular channel for promoting branded products. In fact, Influencer Central has found that most consumers consider Instagram to be the sixth most influential factor in their purchasing decisions.
The popularity of Instagram may make you feel that the platform is already too crowded, so it can not be easily grown. But the point is that brands today understand the power of ordinary people to promote their products. Small intruders or people who have fewer followers than large players get the most interaction from their audience.
Look at it this way – when I want to buy a product, I rely more on my best friend’s advice. Because I trust my best friend, because in many cases we are the ninth opinion, and I know he is telling me the truth about buying a product.
So is micro-influencers – with the right strategy, your audience will see you as a true friend. The more they trust your advice when buying a product, the more likely you are to get a sponsor.
Of course, be careful and avoid making mistakes while working on Instagram that will hinder your growth.
Here we are going to show you how you can attract sponsors on Instagram, even if you do not have any followers at the moment.
How to make money on Instagram?
- Define your brand
- Get to know your audience
- Post consistently
- Use hashtags and geotags
- Tag brands in your posts
- Enter your contact information in the bio
- Attract Money Spacer
- Know your worth
Define your brand
If you can define your own niche, you will see the most interaction. Do you want to post about food and health or focus on fashion? Either way, you need to create a brand for yourself (focus on one area).
In addition to the type of content you submit, branding also depends on your overall aesthetic. How do you style your posts? What is your message? To strengthen your brand, you need to create an integrated feed or feed template (use this feed to attract people).
Being special is a key. An intruder’s posts are good, recognizable, and unique – when a user spins on their feed, they stop and identify whenever they see a post from that intruder. The more he sees similar content over time, the more he will trust the brand as an expert in the field. If an attacker suddenly or accidentally changes direction (specialization), the user may no longer understand or trust its content.
In addition, you may want to coordinate your Instagram brand with your online presence. Creating a website with the same aesthetics and messaging is a good way to do it – the more unified your social media accounts are, the easier it will be for brands to figure out how you can help them.
Get to know your audience
Knowing your audience is crucial in convincing a brand to work with you. It’s good for both of you – if you know your audience, you can pinpoint which brands will benefit the most from your support.
For example, attract an audience that is only interested in a particular field or belongs to a certain range.
Sponsored on Instagram
Start by gathering the basics – gender, age and geographical location of your main population? Which of your posts do they like the most? When do they pay more attention to the content of the day? See what you can get from this information?
Demographic information helps you build your partnership with brands. Brands want to know who they can reach if they work with you. Explaining, “You have about 30 female employees, mostly from New York, who often use Instagram in the morning and prefer fitness content,” is certainly more powerful than saying, “You will reach a few female audiences.” Is.
Post consistently and consistently
CoSchedule collected results from 14 studies to identify how long to post on social media sites. For Instagram, they found that you should post at least once a day, but you can also increase it to three times a day.
CoSchedule also found that 8:00 to 9:00 am and 2:00 pm is the best time to post.
To increase followers, it is important to post at least once a day. Instagram algorithm prefers fresh and new content and you should not make your audience forget you or forget about you because of not posting constantly.
However, you need to see what works best for you and your audience. Maybe if you post three times a day, your audience will feel bombarded, or maybe they will prefer it that way. Your audience may be more likely to interact with your posts at noon. This requires a bit of trial and error, Instagram measurement tools can also help you.
Use hashtags and geotags
Hashtags make it possible for you to find and discover your content, so they are essential for increasing followers. You can use up to 30 hashtags per post, but TrackMaven research found that 9 hashtags would be better for improving interaction.
Hashtags should be as relevant to the content as possible. You should also make sure that the hashtags you use are not corrupted or banned (if you are not sure, see the list of banned hashtags).
It is important to choose hashtags that are not too wide. Healthyliving #, for example, has more than 20,000,000 posts, while healthylivingtips # has only 13,000 posts. The less competition, the easier it will be to discover your content. Or, for example, #the language is very broad; So it is better to be a little smaller.
When you look at a hashtag page, you can see what kind of content your post stands for. Healthylivingtips # may normally have posts related to diet (health), while your post is about cycling (cycling also helps health) – this can make you stand out in using this hashtag Slowly
Geotags are just as important, but for other reasons. Geographical tags can help people find you in a particular situation. This helps you gain more followers and also attracts the attention of brands that are interested in reaching a specific audience. For example, a boutique might find that you often send fashion posts to the California area, and that boutique is looking for people in that area – it’s a win-win.
Tag brands in your posts
Well, now you are officially ready to start acquiring brands. You have defined your brand and audience and created several credible and quality posts. Now you need to know which type of business will benefit from partnering with you.
It is important to start with a small business. If you are interested in skin care, do not go straight to Estee Lauder from the beginning – instead, try to tag the small skin care startups you have seen on Instagram.
Take for example the look of Gnim-Tzibirita, a travel hacker, who posted this picture wearing a Hitit watch. This is a quality image and fits its own brand; Tagged @ paul_hewitt in the description section. Even if you do not make money from Hittite money, you can still submit the same type of content and tag their brand in the post. Ideally, the least this method can do for you is get your attention on the radar.
Start with small brands and tag them in your descriptions. Connect with your audience by responding to comments like ‘Where can I get one of these?’ Or “How much is this?” In that case, the brand will soon see that you have established yourself as a good business partner.
Include your contact information in the bio
Look at your BIO as an opportunity to attract the brands you want to influence. Add an email or website so they can access you and put a button if possible.
For example, zibirita does not waste your bio space. He just entered his email and website, and a headline titled “Content Maker”. In this case, the brands will have no doubt that he is ready to do business with them.
In addition, you should use a website or blog as an opportunity to promote your brand and show your availability. Consider a press release on your website so that brands can look at your services. Once you start supporting brands, you can add them to this page so that brands can be influenced by your experience.
Attract a monetary sponsor
There is no problem in accessing brands and providing your services to them. With the right action, you may not have to wait for brands to find you.
Look for brands that clearly invest the time and money to be on Instagram. It’s best to start with research on similar intruders in your industry that the brand is currently supporting. Remember, it is okay to start with small brands. Working with smaller brands allows you to create your own portfolio or portfolio.
Email them when you have a list of brands that may want to partner with you. In your message, state clearly and concisely who you are, what you do, and any accomplishments that have made you an expert in the field. Then, explain why you are good for their brand and add data such as the number of followers and the average engagement rate.
In addition to this method, you may want to send a DM directly to a brand via Instagram. It certainly has more to do with what you are competing for, but if a brand receives hundreds of DM in one day, your DM may be lost.
Know your worth
Sponsored on Instagram
Make sure you know how much to charge if a brand gets to you. The industry standard is $ 10 per 1,000 followers, but this can vary depending on the number of likes you get per post. Plus, you can ask for more money as you grow.
You may want to set a minimum amount, but you can negotiate with those brands to encourage them to pay more. Maybe ask for $ 300 for five story posts or put a link in your bio for 24 hours that leads to their website. You can use other Instagram features to boost the deal.
Branding on Instagram