If you want to use social media channels to increase website traffic and turn social media into a rich source of website traffic, join us in this article.
How to drive social media traffic to the website?
How useful are social media in generating referral traffic and increasing website traffic? Let’s take a look at the statistics: Since the beginning of 2019, there are 4.39 billion Internet users in the world.
Facebook, the social media giant, has 2.32 billion users – more than half of the total.
There are five other platforms with more than one billion users (YouTube, WhatsApp, Facebook, WeChat, Instagram) in the world of the Internet.
While Google is still the best site navigator, you can not ignore the number of users and numbers listed above. Turning to social media to attract more traffic is a worthwhile investment – if you play the cards right.
Of course, this is easier than SEO and trying to rank in Google. It means trying to rank your site. This does not mean that you have ever done something in vain, especially if you do not own a big and famous brand. But if you did it because others did, then the question arises, why did you really take on such a challenge?
Increase website traffic through social networks
Let’s take a look at how to attract social media traffic to your website.
Prepare your social media pages
Obviously, you need to be there before you can drive traffic from your target media to your website. But the details of this presence are not very clear. There are elements that strengthen the foundations of your social presence.
Your own personal pages
Which do you prefer:
A. talking to a person;
B. Or with a brand account that has only one logo?
Most people choose option A 100% of the time. This method makes interactions more personal and builds more trust.
After selecting the social platform you want to use, set up and specify your personal accounts with your name and face there. (If you already have an account that is great!) Be your own representative. Encourage others on your team to do the same.
In addition, personal pages should create a network for you and expand that network, but we will get there later…
Your business pages
Personal agent makes it easier to direct users to your site pages. Facebook influencers in particular often go beyond the business page section and just post everything under their own name. But you probably haven’t reached that point yet, so you need to set aside separate pages to promote your site.
The first step to increasing site traffic is to create pages and fill them with as much information as possible.
Social network influencers
Users’ initial impressions of the page often remain forever. Here are some things your pages should follow to make a good initial impression on the viewer:
- Unique name
- Unique logo
- URL with the name of your site
- Cover image
- What your site is and what it does (usually in the About Us section)
- Link to your site
- Images that show the essence of your site in the gallery section
Remember to share your business page updates on your own pages and ask your co-workers to do the same!
The platforms you use to increase website traffic
Anyone can name a few great social platforms without thinking: Facebook, Twitter, YouTube, Instagram, Pinterest, Reddit, Quora and more. Using each of them to promote the website and increase site traffic is safe and risk-free. In fact, as long as your content is relevant to them, there is no reason not to choose them.
However, some platforms may require a more subtle approach than others. for example:
- Reddit users know ads. So a brand’s ads are often ignored and hidden.
- Twitter is known for its writing limitations.
- Quora is a question and answer platform where sponsored articles may be questioned.
Updates you post
There are billions of users in the world, but your target audience will be only a small part of the whole. Design your updates to connect with the people you want to bring to your site.
Do you know your audience well? What kind of content do they like the most? There is probably more than one answer to this question, and the answers can be “funny” or “professional.” You may have to experiment with several different emotions to find the best solution.
There are only two things that work for almost all users, “show user interest” and “attract attention”. These two things work for everyone, but only you, as the parent can know for sure.
Prepare the content inside the site before attempting to increase site traffic
Let’s remember Rule # 1: Content is King. Appropriate content within the site is also a must to promote your social media.
Imagine this scenario: Users visit your social media page and click on a link to one of your updates. This update directs them to the site, the visitor sees your content but does not think the content is good. What do you think will happen at this moment? You must have guessed right: users will leave the site and will never click on another link on your social media.
We should not have such a situation.
Attracting traffic means both attracting new users and retaining old users. For the latter, the most important thing is to pay attention to the quality of your content. If it is to change, it must change only for the better.
Drive social media users to your website
Well, the foundations are now laid. It is time to start generating traffic and increase site traffic. the more, the better.
Users receive many posts from different sources in their feed or feed. The more these posts are about you, the better your chances of getting clicks. Post on your page at least several times a week; Even if you can send several posts in one day.
Use media for posts
It will be more interesting if you can post content beyond the text and image. Most platforms also support many other formats such as video, polls, slideshows. You can even get creative with the usual and “boring” types of content and turn them into something more fun, like a game.
Share the content of others.
By doing this, not only will the authors of this content appreciate what you have done, but they will also receive a notification on their page and get to know your brand.
Re-post your content
This works amazingly well, as most social media users miss out on some posts. Of course, it is better not to take risks and change your content a little more than before, so that users who have already visited it have a reason to click on it again.
Ask users to link to your posts
Even something as simple as “subscribe to more posts” will work, but it certainly doesn’t hurt to think about it.
Participate in discussions
The more people talk about what you post, the better, and of course you are allowed to comment. In addition, users may have questions that only you can answer.
Respond quickly to users
A quick response is a sign of importance. Of course, you can not be active 24 hours a day to respond to everyone, so you can use a chatbot.
Expand your social network
On social media, who you know is as important as what you know. Always find new friends and followers and never stop. You can find them on your pages, but there are countless others on other pages. How many new people have you talked to today?
Do what your competitors do
After all, there has to be someone who interacts more with you on social media. Although high interaction is not a ranking factor, it is often correlated with high rankings on Google. For example, the following tools can help you find serious competitors.
Social media traffic
It shows you who gets more social interaction than you do.
In this case, you can check their pages and see how they work. Is this interaction due to the updates they post? Is it because of the time intervals that they post? Or maybe they have a better network of followers and contacts than you?
Design your posts to attract more clicks.
Users like video posts and short texts, such as the image below, not engaging and descriptive text. Strong and effective words can make a big difference.
Another thing that catches the attention of users is having likes and shares already that are placed under each update. They are signs of quality that motivate users to try out your content. Quickly ask your friends and colleagues to connect with your new posts. The importance of these likes will be noticed by others.
Invest in advertising to increase website traffic.
You can not avoid mentioning ads in the field of generating social media traffic and increasing site traffic. When all else fails (or even succeed), budget for paid advertising.
At the end
The main purpose of social media is communication between people in equal conditions. There is no better place to reach your target audience. The more users and the better your relationship with them, the more traffic.
So it all comes down to connecting with the people you want to invite to your site. With your site, be an active element in your user experience – not only through content, but also through good human interaction.