How do you get noticed and should you buy Instagram followers to kickstart your growth?
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Don’t Buy Instagram Followers Until You’ve Read This
Instagram is killing it on numerous levels when it comes to user engagement and brand ROI.
It’s also a favorite platform for influencers, with engagement rates significantly higher than other social platforms.
So, is it too late to make a splash on Instagram? How do you get noticed and should you buy Instagram followers to kickstart your growth?
Let’s answer some of the most common questions about buying Instagram followers to lead you in the right direction.
Is it safe to buy followers on Instagram?
It’s not technically “safe” to buy Instagram followers, but there’s a caveat.
Yes, you are putting your account at risk by breaching Instagram’s terms of service and gaming the system. Not to mention that most of your new followers will be bots or fake accounts that might unfollow you in a few weeks.
However, there’s a brighter side to buying Instagram followers, too.
It kickstarts your follower growth. If you are just new to Instagram it’s hard to generate credibility if you don’t have any followers. By buying followers, even if they are bots, you gain Klout with other potential accounts which will increase the chance of real people following you too.
The key is not to go crazy and purchase too many followers. If you only have a handful of posts and hundreds of thousands of followers, it’s going to set off alarm bells for both Instagram and other potential followers. Your account will look inauthentic.
On the flip side, if you buy Instagram followers in smaller increments time and time again, your follower growth will look organic – it will just be way faster!
How to Get Verified badge on Instagram ?
Which site is best to buy Instagram followers?
What Happens When You Purchase Instagram Followers?
Starting out fresh on a platform = no followers, so it can be tempting to simply purchase a batch. But how much good do purchased followers really do you? Here, we look at an experiment where one Instagram user did precisely this, and tracked the entire process.
One of the problems with starting out on a new platform is that your account begins with zero followers, which is never a good look. In order to get in the game quickly, it’s pretty tempting to buy followers, and there are plenty of sellers willing to help you out. Paige Cooper at Hootsuite (an app that I use every day) tried an experiment to discover what would happen when you buy Instagram followers, and this is what happened.
One of the big reasons why people buy Instagram followers is to get to the magic 10,000 follower mark. At that point viewers are able to “swipe up for more info” on Instagram Stories, which leads to more engagement. But if you’re a celebrity on the platform, you probably have a lot of meaningless followers thanks to the many bots that follow big name users like Taylor Swift or Arianna Grande to attract other users. Still, so few of us are in that category that buying followers becomes an attractive option for fast social authority on the platform (I’m not advocating this, by the way).
Instagram has been cracking down on sellers of fake followers so this isn’t as easy as it once was. Still, you can find dozens of companies that will gladly sell you as many followers as you want. There was even one physical vending machine in Finland where you could buy 1,000 likes for just 4 Euros and 500 followers for 3 Euros.
You can also purchase from vendors that will supply your followers all at once, or drip them out over time. All at once isn’t a good idea since Instagram now looks for large influxes of followers knowing that they’re probably purchased and not organic.
This Is What Happened
It took about an hour for the followers to roll in. After about 48 hours the 2 sets of 1,000 purchased followers were all in place. This follower count dropped by about 10% over the next week. But just because you now have followers, that doesn’t necessarily mean that’s a good thing.
For one thing, bought followers don’t engage, so don’t expect to see any likes or comments. The other thing is that you can pretty much instantly tell when followers are fake, usually because there’s no profile picture, and their handle seems like it’s a cobbled together set of letters and numbers that a computer chose. Plus if you click through you find that they usually don’t have any followers and very few posts.
The Real Downside
Since it’s so easy to see through fake followers, it’s pretty easy for Instagram to determine that you paid for them. That’s against its terms of service and will get you an account suspension or even outright banning from the platform. Plus, if you have any aspirations of becoming an influencer, you can forget them since brands will see through your purchase as well and blacklist you.
So the moral of the story is it’s still best to get your followers the old fashioned way, by posting great content and then engaging. It’s slow but sure, and will keep you out of trouble with the Instagram police.
- How to Get Sponsored on Instagram ?
- Instagram Growth Method: 10 Ways to increase Instagram followers
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- How to Make Money on Instagram ?
- How To Create Quality Instagram Content?
- Instagram Marketing Tips : a Complete Guide to Instagram Marketing
how to get real followers on instagram?
10 Ways to increase your real followers on Instagram
Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to landing pages, growing conversions, and building an engaged audience.
If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.
The organic distinction is important: sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low quality accounts and interactions.
Not to mention, the number on your Instagram following ultimately means nothing if it doesn’t represent an engaged fan following that makes purchases, visits your landing pages, and advocates for your brands with friends and followers. Start building your presence up the right way with these tips on getting more Instagram followers.
10 Ways to increase Instagram followers
1. Optimize your Instagram account
Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.
instagram link in bio example
Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.
If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.
Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.
2. Keep a consistent content calendar
The worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.
To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.
In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below:
Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features–read on for more details.
3. Schedule Instagram posts in advance
While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.
There’s a lot your brand can do to raise visibility, and now with Sprout Social, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule content through an easy process.
By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.
You can also use Sprout’s patented ViralPost feature and let us do the work for you. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically.
4. Get partners and brand advocates to post your content
When you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.
The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand out to a larger audience. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.
Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.
Just make sure you’re providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.
5. Avoid fake Instagram followers
There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.
Fake Instagram followers tend to:
- Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.
- Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything. People follow brands on Instagram for a reason–they like what you’re posting or your company in general. These are actual spenders and bring monetary value to your business.
- Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? More than likely, these bot or fake accounts will be cleaned up by Instagram, deleted and make your posts seem like engagement graveyards.
Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.
For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers.
6. Showcase your Instagram everywhere
How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.
Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram.
Another great idea is to cross promote across your social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.
However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.
7. Post content followers want
While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.
Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.
To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.
Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.
You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.
8. Get the conversation started
One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.
People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products. And for your business, you need to be supportive and communicative on Instagram.
Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower.
The more conversation grows around your feed, the more likely it is that you’ll gain followers. Appreciate your followers and don’t be afraid to reply.
9. Find hashtags that convert
One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.
For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.
You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.
For example, M&Ms does a great job at focusing hashtags to an event where they are participating. By using hashtags like #mmspotlight, the brand targets its audience more directly where the spotlight concert event happens and creates awareness.
Understanding how your hashtags perform on Instagram is also just as critical to using them. And with Sprout Social’s hashtag analytics tools, you have direct access to hashtag performance and usage data to see what’s working best.
Don’t go blindly into the hashtag universe, know what you’re tagging so you can build your following.
1o. Make your Instagram followers happy
Last but not least, when you make your Instagram followers happy, you see the payoff in audience growth. We’ve given you plenty of tips for brainstorming and scheduling content, so put them into practice in a way that feels real to your brand voice. In other words, avoid seeming needy, sales-driven or robotic.
For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers’ faces and build customer relationships. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-up during the day.
Why You Should Never Buy Instagram Likes?
How to Buy Instagram Likes ?
There are two popular and unrecommended methods to grow a fake following quickly:
Create multiple fake accounts and have them like your brand’s content. There are also services that sell Instagram Likes.
Subscribe to a service that provides access to Instagram bots that will follow or like photos on related accounts; then bots unfollow those accounts later on to maintain a more “ideal” follower/following ratio.
The first method to artificially increase your Instagram follower count is a bit more tedious and doesn’t do anything to improve interactions. Some brands prefer to use a service that sells likes from fake pages.
also read :
- Branding on Instagram : If you are thinking about Branding on Instagram, avoid these mistakes!
- How to Use Instagram Reels ? Learn Instagram Reels