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How to Connect Facebook Business Suite with Instagram and Messenger

Facebook Business Suite Combines Pages, Instagram, & Messenger Tools

New Facebook Business Suite

Facebook is making it easier for businesses to access tools to manage Pages, Instagram, and Messenger from one place.
Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger.

Facebook launches  Business Suite

an app for managing business accounts across Facebook, Instagram and Messenger

Facebook launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger.

The app, Facebook Business Suite, combines access to the business’s key updates and priorities, and offers a way to draft and schedule feed posts for both Facebook and Instagram, view insights and create ads.

To use the new app, business will first need to link their Facebook and Instagram business accounts, if they hadn’t already.

Currently, Business Suite has capabilities such as:

  • Posting
  • Messaging
  • Insights
  • Advertising

Facebook is rolling out Business Suite in response to research that says business owners want a better way to manage activities without distracting from business operations.

“Research tells us that business owners want to better operate across Facebook’s apps, but are busy running their businesses.

With Business Suite, you can manage all your activities in one place, giving you time back to focus on other aspects of your business.”

Getting Started With Facebook Business Suite

Facebook Business Suite
Facebook Business Suite

Using Business Suite, or at least using it to the fullest, requires connecting your Facebook and Instagram business accounts together.

If you haven’t yet connected both accounts, follow the steps below. If you’ve already connected your accounts then feel free to skip ahead.

Connecting Facebook and Instagram

To connect your Instagram account to your Facebook Page, follow these steps:

  • Open your Facebook Page.
  • Select Settings from the top menu.
  • Select Instagram.
  • To add an Instagram account to your Page, select Connect Account.
  • Enter your Instagram account’s Username and Password, and select Log in.

If you do not have an Instagram business account, you will be prompted to convert your personal account into one.
With these step completed, you can now access the full range of tools in Facebook Business Suite.

Key Features in Business Suite

Here are some of the key features available in Facebook Business Suite.

Updates at a glance:

See all critical alerts, messages, comments and other activity across Facebook and Instagram.
Easily prioritize and manage your business activity throughout the day.

 

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Set up personalized saved replies for common questions.

Share across Facebook and Instagram:

Draft a new feed post for both Facebook and Instagram from the same place.
Send posts in real-time or schedule them to publish later.

Access insights:

Understand what’s working for your page with a dedicated insights tab.

View metrics such reach, engagement, and post performance across Facebook and Instagram.

Advertising:

  • Boost posts
  • Create ads

While there are some advertising features, Facebook says Business Suite is not currently meant for those using Ads Manager for advertising.

 

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Accessing Business Suite

Facebook Business Suite is gradually rolling out throughout the month of September.

how to Access Facebook Business Suite on Desktop

To access Business Suite on desktop, log into the Facebook account associated with your business.

Then, if you’re eligible, you’ll automatically be redirected to Business Suite when you visit business.facebook.com on desktop.

how to Access Facebook Business Suite on Mobile?

Those using the Pages Manager app on mobile will automatically see the option to opt into Business Suite.

If you’re not using the Pages Manager app, you can download the Facebook Business Suite app directly by searching for it in the Android or iOS app store.

More Features to Come

This is just the start in what is said to be a long-term investment in making Facebook Business Suite the main interface for businesses of all sizes.

It is available for small businesses globally starting today and will expand to larger businesses next year.

 


Facebook launches Facebook Business Suite

an app for managing business accounts across Facebook, Instagram and Messenger

 

To use the new app, business will first need to link their Facebook and Instagram business accounts, if they hadn’t already.

Once logged into Facebook, the Business Suite can be accessed on the desktop at business.facebook.com.

On mobile, users of the existing Pages Manager App will see an option to join Business Suite instead. The app will also become available as a standalone download for both iOS and Android.

Inside Business Suite, business owners will be able to see critical alerts, messages, comments and other activity taking place across Facebook and Instagram right in the new app’s home screen. They can also set up personalized saved replies here, in order to respond to common customer inquiries.

The app offers tools for creating feed posts for Facebook and Instagram, scheduling posts and provides insights on what’s working. Here, businesses can view their posts’ reach, engagement and performance across both Facebook and Instagram. They can also choose to create an ad to help boost that engagement and grow their audience, if needed.

Facebook says it’s initially building Facebook Business Suite with the needs of small businesses first, as so many have been forced by the pandemic to find new ways to reach customers and sell online. However, the long-term plan is to build out a set of tools that can be used by all businesses, including larger ones. The company aims to address that market sometime next year. Business Suite will also expand to include WhatsApp in the future.

Related to the news, Facebook published two surveys offering insights on small business trends. One, the monthly Global State of Small Business Report, produced in partnership with the World Bank and OECD, found that businesses that make more than 25% of sales online are more likely to be reporting higher sales this year, and are less likely to have laid off employees.

These closures could impact Facebook as well, as the majority of Facebook’s advertisers are small and medium-sized businesses. But Facebook’s global nature protects it. Even if the U.S. loses more small businesses due to its mishandling of the pandemic, there are far more advertisers outside the U.S. that Facebook taps into.

Facebook says the Business Suite will gradually roll out during the month of September.

The app joins several other Facebook offers today for its business customers, including Facebook Pages Manager, Facebook Analytics and Facebook Ads Manager.

However, Facebook notes that its new Business Suite isn’t currently designed to serve those who use Ads Manager.

 

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