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Education

How to use Augmented Reality in your marketing strategy ?

Augmented reality gives businesses a chance to create memorable experiences that spark emotional responses connecting people even more to a brand. In this article , we share innovative ways to reach and catch the attention of your target audience using augmented reality. What is Augmented Reality? Augmented reality is defined as a technology that adds […]

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branding Education

What is the brand story ? And how is it different from content marketing?

What is the brand story ? Brand story and content marketing are often complementary because of their common goals; But that does not mean they are the same. For this reason, we will take a closer look at the difference between content marketing and brand storytelling in marketing and business development. With increasing competition, the […]