Education Facebook verification

Facebook Verification Badge : How to Get the Blue Checkmark on Facebook ?

How to Get Facebook Verification Badge ?

What is the Blue Verification Badge ?

The blue verification badge is a seal of your identity. It proves that your pages have a real identity and not fake. Facebook has three kinds of verification – grey tick pages, blue tick pages, and blue tick profiles.

The grey tick Facebook pages represent various organizations and companies that have been verified by Facebook and confirm their real identity.

The blue tick Facebook pages and Facebook profiles confirm the identity of the public figures, media, and brands as per their claim. The badge confirms their official pages.

Confirming your Facebook identity verification is important because it’s a quick sign that your business, brand or profile is doing well and deserve to earn a verifying sign. When your customers or any users check a verified sign on your page, they know that the page they are looking at is not fake. The page is not created by any fraud or fan and it is the real profile or page of a person or company. When the clients seek customer service, the verified Facebook pages show that the company is serious about its client relationship and social media marketing. It also helps your page to rank higher on Google search as well as Facebook search.

Are you eligible? Facebook verification is not allowed for all.

As per the Support Team of Facebook, the verified badge is only available for famous business or brand, journalists, media, celebrities, Government officials, sports companies and people related to the entertainment world.

Are you under any of these categories? Then, follow the Facebook terms of service you get a higher chance of being verified quickly.

How do I request a verified badge on Facebook?

The verified badge appears next to a Facebook Page or account’s name in search and on the profile.

It means Facebook has confirmed that an account is the authentic presence of the public figure, celebrity, or global brand it represents.

What are the requirements to apply for a verified badge?

We look at a number of factors when evaluating Facebook accounts to determine if they’re in the public interest and meet our verification criteria.
In addition to following Facebook’s terms of service, your account also needs to be:

Authentic: Your account must represent a real person, registered business or entity.
Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don’t verify general interest accounts (example: Puppy Memes).
Complete: Your account must be active and have an about section, profile photo and at least one post.
Notable: Your account must represent a well-known, often searched person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.

Keep in mind that if you provide false or misleading information during the verification process, we will remove your verified badge and may take additional action to delete your account.
If your account doesn’t meet the criteria for a verified badge, there are other ways to let people know it’s authentic. For example, you can link to it from an official website, Instagram profile or Twitter account.

Can I buy a verified badge?

Never engage with anyone offering to sell you a verified badge. We don’t sell verified badges, and any accounts found doing so will have their badges removed.
We also reserve the right to remove the verified badge from accounts at our discretion.

What is a verified Page or profile?

If you see a verified badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand.
Keep in mind that verified badges are for well-known, often searched Pages and profiles. Not all public figures, celebrities and brands on Facebook have a verified badge.



How to get verified on Facebook ?

A Step-by-Step Guide

Getting verified on Facebook

is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform.

The gray or blue verified badge lets your audience know you’re authentic and helps your page show up higher in search results so potential customers can easily find your business.

In this article, you’ll learn:

  • Which Facebook verification badge is right for your business
  • Best practices that will ensure your business gets verified
  • How to apply for a verified badge

Which Facebook verification badge is right for you?

There are two types of Facebook verification badges, so you want to make sure you apply for the right one.

Blue verification badge

Blue verification badgeIf you are a public figure, media company, or large brand, you can apply for the blue verification badge.



Gray verification badge

Pages for specific locationsIf you are a smaller or local business or organization, you can apply for the gray verification badge. For businesses with multiple brick and mortar shops and a Facebook Page for each, you can add the gray verification badge to Pages for specific locations.

4 tips to help you get verified on Facebook

The Facebook verification process has some requirements that need to be fulfilled before you can receive that coveted blue or gray checkmark.

1. Keep it professional

To make sure Facebook immediately recognizes your Page as associated with your business, your account should be an official representation of your brand. Ensure you are only sharing on-brand content to your Page, and remove anything that negatively affects your credibility such as:

  • Off-brand logos, personal posts, or low quality images
  • Posts containing incorrect grammar, spelling, capitalizations, or other unprofessional looking copy
  • Anything that doesn’t fit your brand voice

Take a look at your business’ page through the eyes of a potential customer and edit or remove anything that looks less-than-professional.

2. Make sure your company information is up to date

If your information isn’t kept up to date, it won’t matter how professional your Facebook Page looks. Facebook will review and validate your information before they grant you the verification badge so you need to ensure it’s accurate.

You will need to ensure the following is up to date:

  • Your website
  • Email address
  • Description
  • Bio

3. Link to official properties

The right links are important if you want to get verified on Facebook. In order for Facebook to approve your verification request, you must have an up to date link to your business’ official website. You must also link back to your Facebook Page from your website

4. Provide details

The more details you can provide about your business, the better. Make sure you’ve filled out all applicable details in your business Page’s About section. These details include:

  • Address or addresses (if you have multiple locations)
    Phone numbers
  • Your mission statement
  • Your other social channel handles
  • A company overview

How to apply for Facebook verification

verify your fb page

Once you’ve filled out as much information about your business as possible (and check that it’s up to date), you’re ready to apply for verification.

It’s a simple six step process.:

  • Click on Settings at the top of your Facebook Page
  • From the General menu, click the Page Verification selection

3. Click on Verify this Page, then Get Started

4. You will have the option for an instant or more detailed verification process.

The instant verification choice gives you the option to have Facebook call the phone number you have listed on your business Page. You’ll be given a verification code, which you’ll enter into the box Facebook provides you with. Then Facebook will award you with the appropriate verified checkmark.
5. If you choose the more detailed option, click on Verify this Page with documents instead. When prompted, upload a picture of the official document that clearly shows your business’s name and address. For example, an internet bill will work here.

6. Once Facebook receives your validation (verification code or business document) they will review and either confirm or deny your request. This process usually takes anywhere from 48 hours to 45 days.

Anything that gives your brand added credibility is worth pursuing. Follow the steps above to get verified on Facebook —and see your business grow.



Why Verify Your Page or Profile?

We put a lot of time and effort into creating social proof on all our accounts, including Facebook, because it’s a quick signal to other users that our business is important and established enough to earn it. Those verification checkmarks do exactly the same thing.
When users see the check mark, they know that they’re actually looking at your business’s (or your) real page; it’s not an imposter and not a fan page. They know they can message you for customer service, and it helps show that you’re taking your social media marketing and customer relationships seriously.

Another really big bonus: having that verification will help your Page or profile rank higher in both Facebook’s and Google’s search engine.

What’s the Difference Between Blue and Grey Checkmarks on Facebook?

There are two different colored checkmarks that appear next to Pages and profiles on Facebook. The blue checkmark indicates the confirmed authenticity of Pages, public figures, and brands. It shows that this is the official account for a brand, business, or person. Both Pages and personal profiles can get this type of verification.

The gray checkmarks, on the other hand, indicate a confirmed location for a specific business. While this one isn’t quite as difficult to obtain or as noticeable, it can still help your business gain some credibility on Facebook, which is always a good thing.
If your business belongs to a big chain, franchise, or corporation, the main account run by corporate’s marketing team will be the one with the blue check mark, and all individual local locations could earn the gray checkmark. A great example for this is pictured above for the Bed Bath & Beyond Pages.

Can Anyone Get Verified on Facebook?

Theoretically, yes. In reality… sort of.

Only some types of Pages can be verified. Having a physical location helps a great deal since the gray badge is location-based and much easier to obtain than the blue badge. Local Business, Organizations, Companies, and Public Figures are all Page types that can obtain Facebook verification.

Obtaining Facebook verification for a personal profile is significantly harder, and in order to do so, you must have a ton of friends on your account and meet other requirements.


Get Verified on Facebook:

Page or Profile (Blue + Gray Verification Badge) for FREE : 2020

I recently just updated this article to reflect the latest changes to getting verified on Facebook. Enjoy!

Ahh, the blue check mark. The one additional feature that your Facebook page can have over your friends’ pages.

Every day, I get tons of messages about this. But is it worth it and will it transform your business? and what are the steps to apply?

Getting verified on Facebook (whether it is a personal profile or a page) is actually very simple.

In this post I list the steps that you need to follow to get that highly sought-after blue verification badge to your name. (Note: the grey badge is no longer available)

I decided to break it down into 3 parts:

  1. How to get your personal profile or business Facebook page ready for the blue badge
  2. Steps to apply via the Facebook form
  3. FAQ – Benefits of being verified, length of approval and more

You might be wondering if you need a lot of followers to get verified. This doesn’t seem to be the case as long as you can prove you are someone worthy of a blue badge.

So read on to figure out how to get verified on Facebook.

(If you are just looking for the verification contact form, here it is)

If that doesn’t work, paste this link on your browser.

If that still doesn’t work, then your country isn’t eligible. This link works as of Jan 30, 2020. This is what it looks like.

1. How to get your personal profile or business page or profile ready for verification (Blue Badge)

First, let me start by saying that not every page or profile can be verified, unfortunately.

Similar to Instagram verification requirements, Facebook states that your account needs to meet the following 4 requisites to be verified. Your account should be:

  1. Authentic: Your account must represent a real person, registered business or entity.
  2. Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. They don’t verify general interest accounts (example: Funny Memes, Rap Videos, etc).
  3. Complete: Your account must be active and have an about section, profile photo and at least one post.
  4. Notable: Your account must represent a well-known, often searched person, brand or entity. They review accounts that are featured in multiple news sources, and they don’t consider paid or promotional content as sources for review.

While most personal pages will be fine meeting the first 3 requirements, the #4 one (notability) is the hardest one to achieve.

It requires that you know how to get press for yourself. (<–read that article to find out how).

Here’s how you can ensure your page meets all the criteria before requesting verification:

  • Post high-quality, professional and engaging content. That means very good images, high engagement, and an overall cohesive brand feel. (Optional: you can run ads to boost your posts)
  • Link to your profile or Page from your official website. (optional, but why wouldn’t you)
  • For a Facebook Page, different types of basic information boxes will appear in your Page’s About section depending on your Page’s category. It’s important to add accurate details so that people can quickly learn about your Page. Include your website, address, phone number, awards, bio, and more. The more complete it is, the better.
    For a Facebook profile, provide accurate information in your profile. Include in your About section a website address that is registered in your name. Make your profile public by default so that people can follow it. Have at least a few hundred followers (~500) before requesting a badge. Pro tip: You can convert your personal page into a profile and turn all your friends into likes.
  • Get press written about you and coverage on all major media (TV, print, web). Here’s how.

2. Steps and link to request verification

Once your profile or page is ready, it’s time to request FB badge verification.

  1. Head over to the official link to request a blue verification.
  2. Select whether you are verifying your Personal Profile or a Page
  3. For a page, select the page from the dropdown. For a profile, provide your profile link (i.e.
  4. Attach an official government-issued ID (profile) or tax return, documents of incorporation, utility bill (page).
  5. In the Additional Information textbox, introduce yourself and write a compelling reason as to why you should be verified. Here you should include your website and links to relevant press articles or a Wikipedia page. Don’t make it an essay, keep it short and quick. You can do something like: I’m Alejandro Rioja, a serial entrepreneur, founder of Flux Ventures. You can read the press I’ve gotten for myself and my companies.
  6. Hit Send and wait 2-30 days to hear back from Big Brother Facebook.

Read this: How to get verified on Instagram.

Another helpful trick to see if you can get verified using Facebook Ads Manager

If you tried the above 2 options and couldn’t get verified AND are spending a considerable amount of money on Facebook Ads ($50k/mo+), try reaching out to them via your assigned Ad Account Representative and see if they can submit a verification request on your behalf.

3. FAQ

Who can get verified on Facebook?

Anyone that meets the 4 verification criteria stated by Facebook (authenticity, uniqueness, completeness and notability).

What’s the link to request a verification on Facebook?

The link is here. Good luck!

What are the benefits of having a blue or grey badge? Is it worth it?

Automatic EGO boost (come on, you feel good when you see it)
Boosts the credibility of your business or your personal brand. Users will know they are interacting with the real page and not an impostor or fake account.
Clients will know that you take your social media game serious, specially if you are an Ad Agency.
Verified pages will rank higher on Facebook’s Graph Search and on Google search results (Read how to do SEO).

To be honest, other than having a shiny badge next to your name, having a verified checkmark is not that exciting or worth it, specially if you are paying for one. I would highly encourage you not to buy facebook verification.

Btw, I do NOT sell any sort of verifications.

How long does it take for Facebook to approve/reject a verification request?

For a grey badge it can take anywhere from 48 hours to a week to receive a response from Facebook.

For a blue badge it takes 3-45 days to hear back. Make sure to keep an eye out on your support inbox.

Why did Facebook reject my verification?

If you got your verification request denied it is most likely due to the following reasons:

You don’t have enough press. -> Learn how to get featured on Forbes, Techcrunch, etc.
You don’t have a Wikipedia. FYI, to get a Wiki, you first need high quality press.
You didn’t write a compelling enough reason or the ID you provided was blurry or not appropriate.
You don’t have enough native content on Facebook. -> They won’t verify a dead page.
Facebook is being very strict on who they verify and they won’t verify you unless you can prove your popularity.

If you got rejected, you can re-apply in 30 days.


Facebook Page Verification: Blue badge vs. Gray badge

So which badge is right for your business?

1. Blue badge

From Facebook: “If you see a blue badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand. Keep in mind that not all public figures, celebrities and brands on Facebook have blue badges.”

? These are Facebook’s priority categories for receiving blue badges:

  • Select people (celebrities, journalists, musicians, athletes, etc.)
  • Select brands or businesses
  • Sports companies
  • Media companies
  • Entertainment companies
  • Government officials

? Pro-tips:

  • The following can increase your chances of getting verified: your business has received a lot of media and press, is a well-known brand, has plenty of word of mouth growth, has a high number of followers (not the only criteria but still a consideration as it’s usually growth-correlated), and/or is running ads.
  • Facebook doesn’t disclose all blue badge criteria, but blue badges are ultimately used as a high signal for ensuring the Page will be well-received on their platform and stand out from potentially similar but inauthentic Pages. So if you have a lot of imposter Pages, it’s a good idea to emphasize this when requesting verification.

? Turnaround time: Verification can take anywhere from days to weeks.

2. Gray badge

From Facebook: “If you see a gray badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organization.”

? These are the primary types of businesses using gray badges:

  • Local businesses (e.g. businesses with a physical retail store)
  • Companies & Organizations
  • Public Figures

Gray badges are commonly used by large retailers like Patagonia who have a blue badge for their main brand Page and a gray badge for each of their local Pages.
? Pro-tips:

  • Any authentic business can request a gray badge. Since it’s used frequently by local businesses, it helps if your Facebook Page has your business address and phone number listed.
  • Gray badges are much easier and faster to get than blue badges.

? Turnaround time: It usually takes up to 48 hours to get approved.



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