How ‘Sincerely Jules’ Parlayed Her 5.5M Instagram Followers Into Billabong’s Most Successful Collab For fashion lovers, Julie Sarinana, a.k.a Sincerely Jules, is considered one of the top “OG” influencers — and rightfully so. Sarinana launched her blog in 2009, years before Instagram became an easier (and more instantaneous) way to share one’s content, visuals and […]