How can I gain twitter followers fast?
How do you get popular on twitter?
According to social media statistics, nearly half of all marketers cite Twitter as their go-to network for engaging with customers. Fast-moving and so simple to use, Twitter is arguably the easiest social following to grow from scratch.
But how do you get those followers in the first place?
How to Get More Twitter Followers in 8 Steps
In this quick guide, we’re going to break down exactly how to get more Twitter followers.
Here are our top 8 tips:
- Tweet frequently
- Optimize your posting time
- Post visual content
- Utilize hashtags
- Engage with replies, retweets and tags
- Create an inviting profile
- Identify followers within your network
- Draw in followers outside of Twitter
No bots, no spammy tactics. Just eight actionable steps you can take ASAP to attract valuable, flesh-and-blood followers. Whether you’re after more leads or just want to get the attention of big names in your industry, the following tips are totally fair game.
1. When in Doubt, Tweet More Often
Versus the likes of Facebook or Instagram, Twitter requires a more aggressive content strategy.
According to data by CoSchedule, the “sweet spot” is anywhere between three and seven tweets per day to maximize engagement. Some brands tweet as often as 15 or 20 times per day, though, so context and competitive analysis are important here.
But given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved.
The key is to not only promote yourself. The good news? The possibilities for filling up your content calendar are seemingly endless.
Tweets from your followers. Relevant industry articles. Buzzworthy stats. Breaking news. Personal updates. The list goes on and on.
— Sprout Social (@SproutSocial) January 20, 2018
Filling up your Twitter feed with fresh content lets potential followers know that you’re active, engaging, and well, worth following.
With the help of social scheduling software, you can regularly queue up content without having to constantly tweet in real-time. This effectively allows you to attract new followers around the clock.
2. Time Your Tweets to Perfection
And speaking of timing, blasting your tweets while your target audience is sleeping won’t help you gain new followers.
According to Sprout’s own research on the best times to post on social media, brands typically see the most engagement during weekdays in the early and late afternoons.
While these numbers might vary depending on your time zone and audience, timing your tweets can help your account gain some much-needed exposure.
Figuring out how to get more Twitter followers doesn’t mean sitting in front of the screen for nine hours a day, either. Ideally, brands should schedule tweets to hit the times where users are more active and tweet in real-time at intervals throughout the day as well.
Not sure of when you should Tweet? Sprout’s ViralPost automatically schedules your Tweets to be sent out when your audience is most likely to see and engage with them.
3. Post More Visual Content
As you probably know, tweets containing visual content receive more likes, shares and retweets than those without them.
As such, brands should strive to couple their tweets with some sort of accompanying image. Although there’s nothing inherently wrong with solely text-based tweets, images are better poised to stop serial scrollers and encourage them to take a look at your post.
Even something as simple as a colorful blog post preview like this one from Slack can do the trick:
Free up time to tackle those big, hairy, audacious goals with these tips for streamlining your team’s workflows in Slack. https://t.co/ZN1Xu463xK
— Slack (@SlackHQ) January 10, 2018
Coupling your tweets with GIFs or memes has become common practice, as illustrated by Beardbrand:
Believe it or not, Olive Oil is not great for moisturizing your beard or hair. You’re not cooking food, so don’t cover your face with it. pic.twitter.com/t2PbWU4VbK
— Beardbrand (@beardbrand) January 18, 2018
Meanwhile, infographics are shared three times more often than any other type of image on Twitter. If you’ve got some compelling data to share with the world, go for it. Here’s a great example from Forbes:
— Forbes (@Forbes) January 22, 2018
And signaling the strength of video content marketing, this medium is six times more likely to be shared than a typical text-based tweet. Quick-how-to’s and listicle videos like this one from Hubspot are all the rage right now:
Interested in Management? Here are things to know before diving in. pic.twitter.com/VIhmxZJMfi
— HubSpot (@HubSpot) January 12, 2018
چWhether you’re looking to inform or entertain your audience (or both), filling your feed with visual content can help bring new followers into the fold.
4. Harness Your Hashtags
Think of hashtags as a way to make your posts searchable, almost as a form of SEO for your Twitter account.
According to data and best practices on how to use hashtags, tweets with at least one hashtag receive 12.6% more engagement than those without them.
Tacking on a couple of hashtags to any given tweet is a quick way to increase the likelihood of new followers finding your account. Plus, doing so only takes a couple of seconds and there are plenty of hashtags to choose from.
For example, you can use industry hashtags such as #SEO or #contentmarketing which are ideal for your professional content. Here’s a good example of an effective single hashtag tweet:
— Elise Dopson (@elisedopson) January 22, 2018
And here’s an example of a tweet containing two industry hashtags which don’t distract from the content of the post:
— Search Engine Watch (@sewatch) January 22, 2018
To inject some personality into your feed and to avoid sounding too suit-and-tie, you can also play with popular community hashtags such as #MondayMotivation:
“Hope is like the sun. If you only believe in it when you can see it, you’ll never make it through the night.” #MondayMotivation from General Leia Organa. pic.twitter.com/R43KyHBCKY
— Jedi Counsel Podcast (@Jedi_Counsel) January 22, 2018
Additionally, you can piggyback on event-based hashtags as well (think: hashtags awards shows, sporting events and anything else topical):
— OREO Cookie (@Oreo) January 10, 2018
The only caveat with hashtags is that you don’t want to go overboard. Posts brimming with hashtags look spammy at a glance and are otherwise distracting.
And besides, spamming isn’t necessary when you know which of your hashtags attract the most followers. By taking advantage of Twitter analytics, you can dig deeper into the top-performing tags for your particular brand.
5. Master the Arts of Tagging, Retweeting & Replying
Getting more followers on Twitter doesn’t have to be a time-sink: it just means making the most of the time you spend on the platform.
Sure, you can and totally should schedule tweets to optimize engagement. But at the same time, you don’t want your Twitter account to look like it’s completely run by bots.
You need to get in the trenches with your followers, customers and industry leaders alike. Regularly engaging with other users via tagging, retweeting and replying immediately lets new followers that you’re human and gets more eyes on your brand.
For starters, let’s say you’re replying to another brand’s tweet to try to get their attention. Writing out a detailed, thoughtful response will score you more potential followers than a brief one-word reply.
No consistency for me. A few 9-12s, and a few 2-hours-or-less each week. I find I’m either focused and cranking or in need of a recharge. https://t.co/7Liu7nZJr6
— Rand Fishkin (@randfish) January 22, 2018
Another smart way to get other brands interested in your account is by shouting them out. Tagging other brands as a compliment is a popular tactic to show some love to others in your industry.
— askSpoke (@askspoke) January 10, 2018
In turn, they might give you a shout out as well.
How can you improve employee engagement without a big budget or fancy snacks? Just ask team @askspoke
— Donut (@Donut) January 11, 2018
Likewise, being tagged in a tweet can help you tap into new audiences by understanding who else is sharing your content. If you want to be tagged by others, you should do the same yourself.
— Mari Smith (@MariSmith) December 5, 2017
And despite only taking a couple of seconds, retweeting your fans and followers can help introduce you to new ones, too. Check out how much love oVertone‘s retweet of a customer received:
These small pieces of your content strategy contribute to the bigger picture of attracting followers. Any combination of tagging, retweeting and replying don’t have to take long but are essential to letting those potential followers know you’re active.
6. Optimize Your Profile for New Followers
Considering that up to 15% of tweets are suspected to be bots, brands need to do everything they can to prove they’re human. In addition to a diverse content strategy, there are a few subtle steps to make your profile friendlier to new followers.
Optimizing your profile involves three straightforward steps:
A clean profile photo. According to the psychology of social photos, an unobstructed facial photo is ideal if you aren’t using a high-res brand logo.
Relevant tags, industry keywords and location information. In short, your profile should be “complete” through describing what you do, your title, what companies you work with and where you operate.
A taste of your personality. Giving your followers a sense of who you are is always a plus.
Check out how Ann Handley‘s profile ticks all of these boxes:
Rand Fishkin has a similarly clean-cut profile, and also throws in a mention of how often he typically posts:
Brian Honigman not only has a sleek cover photo to boot, but also tags Forbes and NYU to boost his credibility:
Simply put, fine-tuning these pieces of your profile help guarantee a positive first impression with new followers.
7. Find Followers Within Your Network
Here’s a simple, straightforward tip for gaining some new followers and making yourself more visible in Twitter’s search in seconds.
If you’re like most people, you’re hesitant about uploading your contact list to any social network. However, syncing your contact list to Twitter can help you tap into your existing network of people most likely to follow you.
If your synced contacts are on Twitter, your account has a higher chance of showing up as a suggestion under the “Who to Follow” section. Depending on the size of your contact list, this can score you a lot of new followers with very little work on your part.
How to tell if someone is following you on Twitter
If you’re searching for influencers or running across notable names in your industry, you’ll probably start wondering if they’re actually following your account. Here’s how you can check this:
- If you’re on Twitter’s mobile or desktop experience, click into the profile of the user and you’ll see a “Follows you” bubble right by their user name.
- In Sprout Social, visit the profile of that user and just click on ‘Follow status’ and you’ll see a list of all your owned accounts that they follow–this is great for tracking specific follows over multiple accounts you manage.
8. Funnel Followers from Beyond Twitter
The last piece of winning more Twitter followers means promoting your profile beyond the platform.
Let’s take a quick look at how Lootcrate advertises their Twitter account and other social profiles throughout their site and marketing campaigns.
For starters, they include a link to their social accounts on-site next to their opt-in form. There are tons of social button plug-ins out there via WordPress if you’re interested in doing the same:
They also include social buttons at the bottom of their marketing emails:
Oh, and they also have a link to their Twitter account tucked away in their Facebook “About” section:
Considering how commonplace Twitter is for marketers in general, there’s no shame in plastering your profile wherever you can to help encourage new followers.
And on a final note, Lootcrate also provides a good example of how bloggers can encourage readers to get in touch via Twitter. This is especially valuable if you frequently guest post on other sites and want to turn those one-time readers into long-term followers.
And that wraps up our list!
What Are You Doing to Grow Your Twitter Following?
Growing your Twitter following doesn’t happen by accident. A combination of planning your content, engaging with fellow users and optimizing your profile is key to attracting new followers.
If you’ve been struggling to figure out how to get more Twitter followers, start with these steps. Many of them only require a small commitment of time but can make all the difference in terms of new leads, customers and exposure for your brand.
And on that note, what kind of traction are you seeing on Twitter these days? Anything special you do to bring in new followers? Let us know in the comments below!
How to Get Twitter Followers: 44 Tips and Tricks That Actually Work
Look, no matter how many thought leaders opine that it’s a vanity metric, we all care about increasing our Twitter followers.
And for good reason.
A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Basically, your entire Twitter marketing strategy exists in a symbiotic chokehold with this number. Which is why everyone wants fast shortcuts to get more Twitter followers.
But despite the tantalizing whispers of cash-for-follower glory, there’s no shirking the elbow grease. We advocate building up your presence the old-fashioned way: by providing value. Of course, there are some fast wins, too.
Here, we’ve compiled a checklist—from easiest to most complex—of every minor and major move that will help you on the path to the high-quality Twitter audience your brand deserves.
How to get Twitter followers
1. Pin your best tweet at the top of your page
You can link to your latest promotion, or your best (read: most popular) work. Whatever it is, it should be high-quality enough that people are willing to follow you to stay informed and get more.
2. Perfect your bio
Twitter bios are indexed by search engines, so this may well be people’s first point of contact with you. Here are some examples of best-in-class Twitter bios to get you on the right path.
3. Have a human face
Literally. If your brand is small enough (i.e., less than a handful of employees), use a human face in your profile picture. If you’re too large for that, and are using a logo, ensure your content calendar includes humanizing images. Think of these folks as characters in your story: founder, staff, star social media managers, et cetera.
4. Add a location to your Twitter bio
Especially if your brand is geographically constrained to a particular neighborhood or city. You might be surprised at how engaged local influencers are. Whether they’re journalists, small businesses or local celebrities, you definitely want these people on board.
5. Get verified
While Twitter originally intended the blue checkmark to be a safeguard against confusion and bad behavior, it’s become a de facto status symbol. (Note that as of early 2019, the verification process is on hiatus, but keep checking back!)
6. Leverage your other feeds
Encourage your fans on other platforms to follow you on Twitter. Interlink all your social profiles, in fact, so that your audience can pick and choose according to their own preferred channel.
7. Include your Twitter handle in your email signature
Even better: your employees’ email signatures. Really, all outgoing communications—newsletters, whitepapers, business cards, take-out menus—should include mention of your Twitter profile.
8. Embed your Twitter feed on your website
It’s free and fresh content, and it has the added benefit of being good for your SEO strategy.
9. Use Twitter buttons on your website
Take it one step further and use these buttons so that your audience can seamlessly Tweet your content, follow your account, or @ you with their questions and feedback.
10. Embed your tweets in your blog posts
You link to your blog posts from Twitter, so turn it around. Make it effortless for people who like your content to retweet you.
11. Don’t tweet in bursts
Researchers in Korea found that half of unfollows happen when an account tweets too frequently in a short time. (What’s responsible for the other half? Boring content—no kidding.) Even if the tweets are amazing, flooding your followers’ timelines is going to be annoying to the vast majority of them.
12. But do tweet consistently
Twitter is the platform that can handle the highest quantity of posts in a day without alienating people. And the data says that the more tweets an account has, the more followers they’re likely to have.
Hot tip: use a Twitter scheduler to plan ahead and supply your pipeline with high-quality, well-timed content.
13. Consider a Quote Tweet over a Retweet
Adding your own comment to the tweet you’re retweeting (a.k.a. a modified tweet or Quote Tweet) shows people how your brand’s expertise adds value to their feed. It’s not always necessary, but it can be a great opportunity.
14. Retweet yourself
My brother does this all the time. (He calls it “going viral.”) But seriously, as long as this tactic is not abused (i.e., retweet relevant evergreen content from last month, not two hours ago), it is a great way to get more mileage out of your best work.
15. But don’t be spammy
Twitter now prohibits behavior that seeks to manipulate or falsely inflate the prominence of certain accounts or opinions.
Even worse, your audience can tell. According to the 2018 Edelman Trust Barometer, authenticity is more important than ever for brands. Damage to your reputation could have a lasting impact that goes beyond your follower count and straight to your bottom line.
16. And definitely don’t buy fake followers
Unless you want to look fake yourself. (In case you don’t believe us: we actually ran an experiment with buying followers on Instagram. It went about the way you’d expect.)
17. Use hashtags properly
Hashtags can be difficult to get right, but they pay off by expanding your reach beyond your follower count. Refresh yourself on fundamental hashtag best practices.
18. Participate in #FF, a.k.a. Follow Friday
Supporting others shows you care! And if you’re real about it, (i.e., you give specific and useful recommendations and praise) you could earn a few #FF mentions yourself.
19. Follow people
But not randomly or according to an automated scheme. With intent. With relevance. People can tell if you plan is to follow them, wait until they follow back, then unfollow them. And they don’t like it. Follow people you legitimately want to follow. If they’re impressed with your content they’ll follow you back.
20. Upload your email contacts to Twitter
This is a quick way to find your existing network of colleagues, and start your community of ‘mutuals’ off right.
21. Search for people
Twitter users who are interested in your areas of expertise may well be interested in following you. Use Twitter’s advanced search function to find folks who are following your competitors, for instance, or who are interested in topics central to your industry.
22. Tag other people and brands
If what you’re saying is relevant or valuable to them. Don’t be desperate or weird. You’re here to build mutually beneficial relationships.
23. Monitor and respond to mentions and replies
You’ve worked hard to create great content that engages people, so nourish those budding relationships. Respond to their questions and feedback. They’ll notice the personal touch and continue to follow you.
24. Monitor and respond to keywords in your niche
Even if you haven’t been directly tagged. But please, whatever you do, don’t do this by hand. There are many social media monitoring tools that can help you.
25. Host a Twitter chat
This takes some preparation, but if you’re looking to establish authority and credibility in your field, then this is a great way to build community with like-minded folks.
26. Live-tweet an event
There’s a reason it’s called live-tweeting: this is one of those Twitter-specific things that no other platform has been able to replicate. Capitalize on it.
27. Ask good questions
Whether this is in the form of a Twitter poll or an off-the-cuff tweet, sharing information sometimes means soliciting it directly. (Plus, conversation has the added benefit of being the foundation of all human relationships, see #20.)
28. Make public Twitter lists
Some Twitter users love lists, and some couldn’t care less about them. Even if you don’t feel compelled to sort your feed using this tool, note that Twitter users get a notification if you add them to a public list.
Hot tip: make sure your list name is flattering (think: “Smart people” or “Career inspo” not “Unqualified Leads” or “Who does this guy think he is”).
29. Make private Twitter lists
This falls less under the ‘gain followers’ category and more under the ‘follow fewer accounts’ category. If you don’t want to follow your competitors, but you still want to keep an eye on them, click ‘Private’ while constructing your List. (Check out some other great Twitter hacks, here.)
30. Be generous
According to Nielsen, the #2 reason people follow brands on Twitter is because they want to know about special offers. Access to freebies, exclusive content, and new products also round out the top 10 list.
31. Partner with an influencer
Depending on the influencer, this may mean allocating some of your budget. But we’re not just talking about Kardashians. Even if you’re a global corporation like Pepsi (will we ever forgive Kendall?), micro-influencers in your niche may be more effective. For instance, they’re 60 percent more engaging than the big names, according to HelloSociety.
32. Be prepared to manage a crisis
Speaking of Pepsi, a crisis management plan is mandatory for any social media team that enjoys sleeping at night. Not all publicity is good publicity.
33. Use promoted tweets to increase your reach
This is another spend, but it’s easy to run a paid campaign with the goal of adding followers. (People will see your account in their feeds as a “Promoted Account”). Just make sure to uncheck the box that says “also target your followers.”
34. Always include visuals
Do your best to never post a text-only tweet. Here are some tools to help you fill up your content calendar with compelling images.
35. Include video often
If pictures are good, moving pictures are great. Your content is 10 times more likely to engage your audience if it includes a video.
36. Don’t guess about the best time to tweet
According to our data, that’s around 3 p.m. on weekdays. But your audience is unique, and your analytics (see next tip) can give you precise information. For best results, build room into your weekly schedule to experiment and test.
37. Use Twitter analytics to measure what your audience likes
Engagement, reach, impressions: it’s all there. When you know what success looks like for your audience, you can replicate it and raise your own bar.
38. A/B test your tweets
This is where you can nerd out and get granular with your Twitter artistry. Compare results on different wording, calls to action, images, ad formats—you name it, it can be split tested.
39. Follow the 80/20 rule
Researchers at Rutgers found that social media accounts that share information rather than self-promoting have, on average, twice the number of followers.
40. Be funny—or don’t
More than any other platform, Twitter is the home of the snarky brand voice. But humour and vitriol go hand in hand, and encouraging engagement with potentially viral joke tweets opens your brand up to a wide swath of reactions. Maybe you’ve taken a couple Second City classes and are willing to ride the wave (or flame war)—in that case, go for it. Otherwise, enjoy our list of things brands do that people hate.
41. Write well
Yes, Twitter allows 280 characters now, instead of 140, but brevity is still the soul of wit—and the soul of engagement. For both organic and promoted tweets, 71 to 100 characters earn the most retweets.
42. Edit better
Do you have an approval process built into your Twitter strategy? Most social media management software allows for an editing stage. An extra set of eyes will save you from minor apostrophe-related humiliations, outdated facts, and broken links.
43. Keep a personal Twitter account, too
The best way to learn any language is immersion. Using Twitter regularly will give you a better ear for pushy CTAs and weak copy in the ads you’re exposed to, while keeping you up to speed with what’s trending organically.
44. Make and share great content
Whether you’re RTing, MTing, or composing it yourself, Twitter is a meritocracy. You can’t fake good content, which makes this the most labour-intensive cog in the whole machine, if not the machine itself.